Premier Inn and the Digital Sign of Hotelier Strategic Sustainability Focused on Digital Partnership

In accordance with the UAE program Green 2030 and shared sustainability goals, Premier Inn Middle East and digital hotelier signed a strategic digital partnership in GCC. The agreement, announced during the Arabian Travel Market (ATM) 2025 in Dubai, notes a major step forward in promoting environmentally responsible innovations in the hotel industry. This partnership supports the Premier Inn Middle East – a joint venture between the Emirates and Whitbread group, known for its high quality high -value accommodation – in its commitment to sustainability, innovation and operational achievements. By joining forces with digital hotelier – one of the leading pioneers in the region in visiting experiences and hotel technology – Premier Inn aims to digitize key guest and back -end operations services, reduce the use of paper and improve the efficiency of resources in its Middle East hotels.



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