Danish users boycott Coca-Cola, according to Carlsberg, who bottles the US brand in the country as buyers protest against Donald Trump’s foreign policy.
“Our Coca-Cola volumes are slightly down in Denmark,” said CarlsbergJacob’s Executive Director Arup-Andersen. “There is a level of boycott of consumers around US brands … And this is the only market we see it to a large extent.”
The repeated threats of the US President to take the Danish territory of Greenland, potentially with force, have angered many Danish, as well as his administration’s criticism of Copenhagen.
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“The Danes are angry. They remember the bodies of the Danish soldiers who go home, and now they feel disrespectful. You can see why calls for a boycott (from American goods) will be popular,” said a Danish employee to FT last month.
Speaking to investors after the results of the first quarter of the Danish Brewery on Tuesday, Aru-Andersen said smaller local brands receive a share of US brands as a result of boycott, but that the impact on common sales is “not dramatic”.
“We are completely respectful of people’s decisions,” he said, adding that the company was neither for or against a boycott. But he added that Coca-Cola And Pepsi were “both produced by Danish brewery workers in the Danish brewery, so these are many, from our point of view, and Danish brands.”
Sales of the local Jolly Cola brand rose when the Danes rejected the American carbonated drink in favor of a home version. The SuperMarket Rema chain said in March in March in March, they increased the brand’s annual sales.
A similar brand of nationalism swept Canada, where consumers fierce from Trump’s threats to annex the country and impose penalties, have led to boycotts to some American goods.
Coca-Cola, which is emblematic of the United States for consumers around the world, has been directed by other boycotts in recent years.
Sales of the brand faded In the majority of Muslim countries, after the outbreak of the war in Gaza, as consumers confronted US brands after the conflict in Israel Hama.
Coca-Cola did not immediately respond to a request for comment.
Carlsberg’s comments came as the Danish brewery reported more than expected decline in the volume of organic sales of 2.3 % in the first three months of the year. Global sales increased by 17.4 % to DKR20.1 billion (£ 2.3 billion) for the same period after being canceled by the acquisition of a non -alcoholic beverages in the United Kingdom Britvic.
The company added that sales of Pepsi Max, which it bottles and distributes across Europe, are in all markets. The numbers do not include Pepsi sales in Denmark, where Carlsberg is not licensed to provide the product, suggesting that the boycott of US soft drinks is limited to Denmark.
Coca-Cola also reported results on Tuesday. The company’s net revenue fell 2 percent in the first quarter to $ 11.1 billion, but she said she expected that the changes in Global Trade Dynamics would be managed this year.